Burger King global templates. Since 2014
In 2014 the Burger King HQ in Miami approached us: »We really love the promotion designs in Germany. Could you do something like this for Burger King Global? As templates? Fully editable? In InDesign and Photoshop? In Portrait and Landscape? And maybe with guidelines? For different occasions from BBQ to Christmas?« We replied: »Sure!«.
So the guidelines started to grow with the progress from 16 to 98 pages. And counting….
Now they contain all the relevant information to create and handle promotional designs. Now everyone from Andorra to Vietnam can check where to set the horizon or how many burgers you can put on a poster. Now that’s German precision.