Burger King 333° whopper campaign. 2015
Everything but TV: a 333° campaign for the Whopper. Including text, video and game development. An amazing project to show our skill set – built out of an instore-promotion.
We started the campaign with a joke. Our little april-fools-day joke of bringing a Whopper Do-It-Yourself Kit to the grociery stores reached 875.000 people on facebook within 2 days, gathered 14.522 Likes, over 10.000 comments and more than 1800 Shares.
Our favorite quotes:
„You guys are playing with my heart!“
„Meanest, most evil, sneaky, back-stabbing april-fools-day joke in the world. I want it right now!“
Third Step. After we reminded our customers what »have it your way« means, we encouraged them to send us their amazing Whopper builds. And even long after the campaign ended we're still reciving pictures every day. So the "User-Whoppers" became a constant series on Burger Kings Facebook Site, with more than 1500 likes and a reach over 250.000 users. Every single week. Just like that.
Fourth Step. A video post to explain the »Have it your way«-principle.
Fifth Step. Now we brought the campaign in the store – from posters, banners, animated menuboards to the tabletoppers – the message was everywhere: »Don't order one. Order yours.«